Key Highlights
Overview
On April 18, 2026, Lulu Group International — one of the Middle East's largest retail conglomerates — chartered a flight from southern Vietnam to the UAE, carrying nearly 98 tonnes of fresh produce including lime, dragon fruit, pomelo, and jackfruit. This is the retailer's first-ever air freight of Vietnamese produce.
The decision was made directly by Chairman M.A. Yusuff Ali in response to maritime shipping disruptions caused by the Iran-US conflict. The Strait of Hormuz — the primary sea route for Middle East goods — has become unsafe and unreliable since the conflict escalated.
Products Shipped
Photo: VNA / VietnamPlus
Context and Significance
Vietnam-UAE agricultural trade is growing strongly. In 2025, farm produce exports to the UAE exceeded $445 million, up 24% year-on-year. Products such as cashew nuts, coffee, spices, and fresh fruits are increasingly recognized by Middle Eastern consumers.
Impact: Switching to air freight increases costs 5-8x versus sea, but ensures fresh produce quality and delivery in 8-12 hours instead of 18-25 days.
Vietnam-UAE Trade Relations
Vietnam-UAE trade relations are in a positive growth phase. Lulu Group with its network of 250+ supermarkets across the Middle East, North Africa, and India is an ideal distribution partner for Vietnamese produce. The switch to air freight, though costlier, demonstrates Lulu's long-term commitment to Vietnamese supply sources.
Photo: VNA / VietnamPlus